Digital Marketing Expert and Strategist

Marketing has always been a go-to solution for promoting any brand or business. With an increase in internet users on mobile, there has been a major shift in the way brands market their products and services. Digital Marketing helps brands engage better with their audience and accomplish more by leveraging different marketing tactics. It is crucial for a brand to plan out regular campaigns with the help of a Digital Marketing Strategist. Digital Marketing Strategists plan and work towards the execution of marketing campaigns. What major brands and companies look for in a strategist is a mix of tech-savvy, innovative and creative individuals who have the ability to identify the latest trends and use those insights to form creative marketing strategies and campaigns for the brands they are associated with. A Digital Marketing Strategist combines all the relevant marketing channels and platforms and enhances brand visibility along with the right usage of Google Ad...

The age of digital marketing has established some of the amazing marketing industries and revolutionized the platform of advertising. From Google to Facebook, we are witnessing a huge leap in the field of marketing and how different social media platform are being used to convert maximum traffic. One such application that has emerged to be a promising social media phenomenon for a general audience as well as marketers goes by the name of Snapchat. This app, unlike Facebook or Instagram, identifies its uniqueness by allowing the audience to interact with the content in a more pictorial way. With more than 200 million active users daily, Snapchat clenches a great potential by not only millennials but users of all ages from all over the world. The app interacts with users in a more engaging and fun way via picture texts. Today, many Digital Marketing Strategists have considered including snapchat in their advertising strategies. It’s no surprise, then, the marketers are increasingly g...

The battle for being the most powerful platform for marketing has been going on for quite some time now. Google has been dominating the market since the very beginning. However, there are a few search engines that are putting efforts to come close to what Google is doing. Bing is one such engine that has been hailed a powerful search engine in its own domain to achieve a phenomenal number of users on a monthly basis. Bing claims to have reached around 56 million searchers. These users were not reached on Google which made Bing capture 31% of the search market. Being a powerful search tool with an array of different features, Bing has emerged to be a powerful marketing channel that you don’t want to miss out on. A digital marketing expert can drive huge traffic on your website through efficient advertisement. These individuals target traffic to your website from social media channels and search engines like Google and Bing for paid ads. If you rely mostly on your search engine p...