The age of digitization has made most marketers and advertisers hire digital marketing strategist to boost their business for a better ROI. Even though this field still tends to remain in shadows, it is indeed a platform to achieve a lot more for your business as well as your potential. However, making your dream come true is not going to be a heinous task as it requires skill and talent. The Internet has been in our lives on a daily basis and people have started spending more time browsing articles and blogs on the internet more than ever. The time people spend on offline sources of entertainment like newspapers, books, and magazines have drastically declined as a result of digitization. People use the internet for multiple reasons like entertainment, communication, information, advertisement, marketing or simply browsing. Thus, it forms a great opportunity for marketers and digital experts to reach out to people. They can do it through resources that can be in the form of journal...