Digital marketing has established the amazing world of marketing industries and helped us revolutionize the marketing platform that we know today. Many social platforms and search engines from Google to Facebook are witnessing a huge leap in the field of marketing as these social media platform are being used to convert maximum traffic. There are various platforms that are unique in their own ways with different approach towards targeting. One such platform that goes by the name of Snapchat has emerged to be a promising social media phenomenon for a general audience as well as marketers. This platform unlike Facebook or Instagram is identifies its uniqueness by allowing the audience to interact with the content in a more pictorial way. Snapchat has more than 200 million active users daily which means it clenches a great potential not only among millennials but users of all ages from all over the world. It’s no surprise, that marketers are increasingly getting their hands on this soc...