The term Omnichannel indicates the idea of using all channels to create a single, unified experience for customers. Now, Omnichannel marketing provides the ultimate personalized customer experience by creating a seamless message that adjusts to your customers’ behavior. This can include each channel working together to create a unified message, voice, and brand for your company. Opting for an Omnichannel digital marketing agency can help you leverage your communication channels to increase sales opportunities by offering a unified buying process to your customers. This includes both traditional as well as digital channels such as point-of-sale, in-store and online experiences. What is PPC? Pay-per-click or PPC is an advertising model that lets advertisers pay publishers exclusively for ads that get clicked by the users. Google Ads, formerly called Google AdWords is the most popular PPC advertising platform today. It has become synonymous with ‘paid search’ where advertisers ...